Press

Valentine Partners with 65 Applebee's Locations in Michigan

65 MICHIGAN APPLEBEE’S LOCATIONS ENTER CRAFT COCKTAIL MARKET WITH FEATURES FROM VALENTINE DISTILLING CO.

Ferndale, MI – TEAM Schostak Family Restaurants (TSFR), franchisee and operator of Applebee’s in Michigan, announces its entrance into the craft cocktail market with its recently-formed partnership with Ferndale-based Valentine Distilling Co. Two craft cocktails featuring Valentine vodka products are now available in its 65 Applebee’s locations in Michigan.

A classic Moscow mule featuring Valentine Vodka can now be found on participating Applebee’s menus. And for a twist on the classic mule, a Motown Mule featuring Valentine White Blossom Vodka is also available. Both are served in Valentine-branded, copper mugs.

“To kick off the New Year, we are extremely excited to share two of our favorite cocktails with innovative restauranteurs at TEAM Schostak,” said founder Rifino Valentine of Valentine Distilling Co.

As a family-owned company, TSFR purchased the Michigan Applebee’s due to its alignment with their company values of creating a neighborhood dining experience with high-quality food at an affordable price.

“We understand the dining experience often begins with a cocktail. Having the opportunity to partner with a local, craft brand that’s already won international acclaim was an easy decision to make. This allows us to offer something unique & different from other national dining establishments.” said TSFR Executive Chairman Mark Schostak. “Throughout our more than five years owning and operating Applebee’s, we have remained committed to bringing a local perspective of the market to our Applebee’s locations.”

Recognized as one of The Detroit Free Press’ 2018 Michigan Top Workplace, TSFR is proud to be the local owner and operator of Applebee’s and looks forward to continuing to lead the way both in the restaurant industry and the communities it serves for years to come.

Louis Davis